題目：Optimal Ordering Policy and Display for Perishable Products

主講：Xiajun Amy Pan助理教授 美國(guó)弗羅里達(dá)大學(xué)沃林頓商學(xué)院信息系統(tǒng)與運(yùn)營(yíng)管理系

時(shí)間：2016年7月8日上午10:00-12:00

地點(diǎn)：管院313室

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摘要：

We consider how a retailer manages the inventory of a perishable product. The product has a 2-period 

lifetime and its quality deteriorates over time, so thatcustomers are willing to pay more for fresh

 than aged products. The retailer canchoose to offer the aged products at a discount. She can also 

modify the productdisplay strategy, for instance, by placing the aged products in front of shelves 

inorder to promote the sales and reduce the waste. Consumers are either utility-maximizers, i.e.,

 they consider all options and chose the product which maximizestheir utility or utility-satisfiers, i.e., 

they choose the product which is the easiest toreach and provides them with a positive utility.

 For both the deterministic andstochastic demand cases, we characterize the optimal selling strategies

 underdifferent product display strategies: a layered display with fresh or aged products inthe front 

and a common display with both products offered in the same location. 

We find that the common display is always preferred under deterministic demand whilethe layered display 

setting can improve the retailer’s profit when demand isstochastic. Making the aged products more 

accessible not only reduces the wastebut also increases the profit when the discount on the aged 

products is low. Incontrast, making the fresh products more accessible mitigates cannibalization 

andincreases the profit when the discount on the aged products is high.

主講人簡(jiǎn)介：

Xiajun Amy Pan is an Assistant Professor in the Department of Information Systems and Operations Management. 

She holds a PhD and an MS in Supply Chain and Operations Management from the University of Texas at Austin. 

She received an MS in Industrial Engineering from the National University of Singapore, and a BS in Mechanical

 Engineering from Xi'an Jiaotong University, China. 

Amy’s research interests include Supply Chain Management, Retail Operations Management, Business Analytics, 

Operations-Information Interface, and Operations-Marketing Interface.  Amy has conducted consulting projects 

for BNSF Railway Company and developed decision models and solution approaches, saving millions of dollars 

yearly for the company. She has published papers in top journals such as Production and Operations Management,

 and Manufacturing Service and Operations Management.  She won the Wickham Skinner Award for Best Paper 

Published in Production and Operations Managementduring 2012. Amy is serving as a secretary for Production 

and Operations Management Society and junior VP for meetings for Women in OR/MS of INFORMS. She co-chaired 

the Supply Chain Analytics Track for POMS 27th Annual Conference, 2016.

Xiajun Amy Pan是美國(guó)弗羅里達(dá)大學(xué)沃林頓商學(xué)院信息系統(tǒng)與運(yùn)營(yíng)管理系助理教授。AmyPan本科畢業(yè)于bwin必贏唯一官網(wǎng)機(jī)械

工程專業(yè)，獲得新加坡國(guó)立大學(xué)的工業(yè)工程碩士學(xué)位以及美國(guó)德州大學(xué)奧斯丁分校的供應(yīng)鏈和運(yùn)營(yíng)管理碩士和博士學(xué)位。

AmyPan的研究領(lǐng)域包括：供應(yīng)鏈管理、零售運(yùn)營(yíng)管理、商業(yè)分析、運(yùn)營(yíng)—信息交互、運(yùn)營(yíng)—營(yíng)銷交互。她為BNSF Railway

 Company做的管理咨詢項(xiàng)目使得該公司每年節(jié)省數(shù)百萬(wàn)美元。AmyPan已經(jīng)在諸多頂級(jí)期刊上發(fā)表論文，如POM、MSOM。

她獲得2012年P(guān)OM的Wickham Skinner最佳論文獎(jiǎng)。AmyPan目前擔(dān)任POMS的秘書(shū)以及INFORMS OR/MS的女性junior VP。

她還擔(dān)任過(guò)第27屆POMS年會(huì)供應(yīng)鏈分析追蹤領(lǐng)域的聯(lián)合主席。