王婷學(xué)位論文及已發(fā)表論文目錄 2014-04-02

[1] Ting Wang, Lih-Bin Oh, Kanliang Wang, Yufei Yuan. User adoption and purchasing intention after free trial: 

An empirical study of mobile newspapers[J]. Information Systems and E-Business Management, 2013, 11 (2): 

189-210. (SSCI:000318412600002)

　　[2] Ting Wang, Lih-Bin Oh, Kanliang Wang. Antecedence and Consequence of Mobile Advertising Intrusiveness [C]. 

The Ninth International Conference on Electronic Business (ICEB 2009), Wynn, Macau, 2009.  (EI: 20130716022196)

　　[3] Ting Wang, Lih-Bin Oh, Kanliang Wang, Zhang Bo. An Empirical Study of the Impact of Trial Experience on the 

Continued Usage of Mobile Newspaper [C]. The 14th Pacific-Asia Conference on Information Systems (PACIS 2010), 

Taipei, 2010.  (EI: 20120414709024) 

[4] Kanliang Wang, Ting Wang. On the WTP for avoiding unsolicited ads and the WTA for receiving wanted ads for 

mobile users [C]. The 9th Asian eBusiness Workshop, Kanazawa, Japan, 2009.

　　[5] Ting Wang, Kanliang Wang, Yufei Yuan. Mobile Technology Assimilation in Firms [C]. The 2012 OCIS

 International Paper Development Workshop, Boston, USA, 2012.

　　論文題目：移動廣告消費者行為影響因素研究

　　專業(yè)：管理科學(xué)與工程

　　學(xué)號：4108080014

　　公示時間：2014.4.2

　　公示地點：院圖書館

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